Yesterday I had a tattoo done, my first one, it hurt! I got the word Jesus put on my right arm. I was going to go with a greek, hebrew or chinese script, but then I thought I would just get it in English.
What happens if I ever backslide? Oh no... what have i done!!!
My thinking was I am totally in love with Him, so I want His name on my arm. (without wanting to be wierd that statement sounds Gay! do you think men have problems with expressing love to Jesus because he's a man?)
It's only small, basically it felt like someone digging a scalpel into your arm and twisting it around and then once it was finished it felt like I had been burnt by an iron.
Anyway I read this article about different brands by, Neil Boorman, he says:
the manner in which we spend our money defines who we are. This theory isn't exactly new. Thorstein Veblen conjured the phrase "conspicuous consumption" back in 1899 in his book the Theory of the Leisure Class. In this secular society of ours, where family and church once gave us a sense of belonging, identity and meaning, there is now Apple, Mercedes and Coke.
These brands offer us a set of beliefs and goals with which we can aspire to. Is this sounding far fetched? Don't take it from me, here's Kevin Roberts, worldwide CEO of Saatchi & Saatchi.
"For great brands to survive, they must create loyalty beyond reason. The secret is the use of mystery, sensuality and intimacy... the power to create long term emotional connections with consumers."
read the full article here